- Porsche’s deliveries in China were down 28 percent in 2024 from 2023, resulting in a 3 percent drop in its global deliveries from 2023.
- The carmaker plans to downsize its outlets in China to about 100 before 2027.
Porsche saw a further decline in deliveries in China, as it faces more competition.
The German luxury car brand’s deliveries in China totaled 56,887 units in 2024, down 28 percent from 79,283 in 2023 and the third consecutive year of decline, according to figures it announced today.
China is the only region where Porsche sees a decline in deliveries in 2024, causing its global deliveries to fall 3 percent to 310,718 units from 2023.
North America is Porsche’s largest market, contributing 86,541 deliveries, up 1 percent year-on-year.
The carmaker delivered 35,858 vehicles in Germany in 2024, up 11 percent year-on-year. Deliveries in European markets excluding Germany were 75,899 units, up 8 percent year-on-year.
Porsche entered the Chinese market in 2001 and had seen continued sales growth since.
In 2015, China became Porsche’s largest single market in the world. Its sales peaked at 95,671 units in 2021.
In 2022, Porsche delivered 93,286 units in China, down 2.5 percent year-on-year, its first decline since entering the country.
In 2023, Porsche’s deliveries in China were 79,283 units, down 15 percent year-on-year.
With the decline in sales, Porsche plans to downsize its sales outlets in China.
The carmaker plans to reduce its outlets in China to about 100 before 2027, Porsche China said today. It currently has 144 dealer outlets in China.
Last month, Chinese media reports said that Porsche planned to lay off employees in China with a downsizing of about 30 percent.
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