A merchant on Pinduoduo is selling Rolls-Royce, offering a discount of RMB 1.22 million yuan, with a price as low as RMB 9.46 million.
The model is a Rolls-Royce Phantom EWB 2020 with an official guide price of RMB 10.68 million.
A co-purchase order can be initiated by paying RMB 99,999 on Pinduoduo, with a final payment of RMB 93,600,000, with taxes, insurance, and licensing costs to be borne by the buyer.
For comparison, the Rolls-Royce Phantom 2018 6.7T Long Wheelbase Edition has an official guide price of RMB 9.2 million.
So far, more than 100,000 users have expressed their “desire to buy” the car.
Such a marketing campaign has been conducted by Pinduoduo before. In July this year, a Pinduoduo merchant launched a group buy for the Tesla Model 3 Standard Range Edition, which was 40,000 yuan cheaper than the official guide price of 291,800 yuan.
Afterwards, Tesla immediately said that there was no cooperation between the two sides, and that Tesla’s official website was the only regular purchase channel for new cars, and that it had never commissioned other platforms or businesses to carry out sales activities.
